Learn 4Cs


The Quality of the Diamond is evaluated according to the four main characteristics (the 4Cs): Carat, Cut, Color and Clarity.

The loose diamonds industry relies on these characteristics in order to compare and grade diamonds worldwide. The 4C system was developed by the GIA (Gemological Institute of America) back in the 1940s and 1950s, and is now considered an industry standard.

Knowing the basic information about diamond shapes will help you select the perfect diamond for your jewelry. Each shape offers a distinct set of recognizable differences that determine cost, quality and overall appeal.

Our Diamond Shapes Guide will help you maximize your customer budget with thair desired taste and style. With these notes in mind, you can select a diamond that will be cherished and admired for years to come.